Marketing to sports fans has changed a great deal over the last few years, and marketers face new challenges to entice fans from their living rooms into stadiums. The fan will demand increasingly unique and memorable experiences to get them off their sofas.
Powerful features aimed at better customer experiences resulting in improved ROI
Be it transforming customer engagement, operational processes or business models - Kloudspot can power it all. The Kloudspot Platform enables multiple solution stacks that can help companies make data driven decisions in real-time.
Footfall
Measurement
Queue
Management
Visitor
Behavior
Programmatic
Ad Displays
Stadium Staff
Empowerment
Guest
Wi-Fi
Identify the Sports Fan and Understand their Expectations
Increase reach of brands and businesses to sport fans. Sports venues will be expected to offer patrons a truly unique experience. The energy and atmosphere of the crowd is a crucial part of the live experience, and many fans see attendance as an important part of fandom – but how can it all be enhanced?
The first step is to identify the sports fan and understand their expectations. Identification and classification of the fan base can go a long way in enhancing their in-stadium experience as well as providing a meaningful, memorable experiences with their favorite teams.
Fig:Expectations of Sports Fans
Kloudspot Provides the Data and the means to Engage
Automatic Fan Identification
Identification of Repeat Visitors
Track Fan Dwell Times
Observe Path Traversals
Integrate CRM Data
Mine Social Profiles
Track On-Screen Moments
Footfall Measurements
Easily Design And Serve Meaningful, Engaging Interactions using built in Components
The Kloudspot Situational Awareness platform provides you with real-time situational data that can be harnessed to create and serve various fan interactions, quizzes, floor maps, fan merchandize and games.
Multimedia Server
WiFi Guest Portal and CMS with Automatic Wi-Fi sign-on
Way Finder Maps
Provide situational way finders and floor maps
eCommerce Enabled
Build (situational) eCommerce interactions
Streaming Videos
High speed local streaming servers to serve live video content
Quiz and Surveys
Create and serve surveys in real-time
Texts & Notifications
Invite participation using Texts, App Notifications
Rules Engine
Schedule, Activate rule based engagements
Analytics & Reports
Meaningful Insights and situational analyticsAll this is possible using your existing network infrastructure.
The Kloudspot Situational Awareness Technology platform makes it possible to harness WiFi networks to trace and visualize attendee journeys within and around the premise, manage digital signage and also monitor the health of the wifi network all in real-time.
